Our Story

In the winding streets of Old Damascus, Taha Hussein would walk confidently each morning to his small workshop, founded in 1982. This was no ordinary paint shop; it was a place where colors were woven into stories on the walls. For forty years, he experimented with blends and hues, eventually discovering the secret of colors that spark joy in the soul.

In those early days, his sons played among the cans of paint and their vibrant shades. They grew up watching their father’s careful mixing and the magical transformations he brought to every wall. As they matured and their eyes sharpened to capture the subtlest tones, they stepped into the workshop not as children anymore, but as passionate heirs to the art of color and craftsmanship…



Every great company has a turning point. To rise beyond local borders and keep pace with the fast-changing world, a childhood friend of the family knocked on the workshop door one night. He brought fresh ideas in trade and cutting-edge technical approaches. Together, the trio merged the father’s legacy, the dynamic spirit of the sons, and the innovative drive of their friend. The result was an expansion beyond their humble neighborhood: Tahseen Saleh Trading Company emerged as a trusted name, meeting the needs of major construction firms and exporting products worldwide.

Today, our colors are no longer limited to the walls of Damascus. They brighten homes in every Syrian province and reach far-flung international markets. We continue to mix colors and create new stories tales of family passion turned into a dynamic, ever-evolving business legacy.